In Spanish, the word “Asado” means barbecue. However, the Argentinian tradition of Asado is as much about the social element of a cookout as it is about the barbecue itself. Any opportunity to share a meal with family and friends is a time to be fully appreciated.

Nick Carrera, founder of Urban Asado, remembers the joy he saw in his dad whenever he had the chance to prepare an Asado. He recalls how all of his dad’s day-to-day responsibilities seemed to just dance away with the flickering flames.

Nick started Urban Asado in 2013 with the idea of blending his father’s Argentine heritage with a slightly more contemporary approach. He set out to create a more accessible way for people to enjoy all that wood fired grilling has to offer.