The Lioness Proudly Calls St. Augustine Home


Sometimes you just know when you have found your home. That’s how it was for Alura Dye, owner of The Lioness Elite Hair and Skin Care, the first time she visited St. Augustine.

Upon graduating from Redken Academy she came to the nation’s oldest city and instantly fell in love. She took a day to visit places, meet people and admire the architecture – and was completely smitten with all of the local businesses and how much locals support them.

She immediately decided this was the type of place she’d like to call home and where she would like to start her business. So, she moved here the very next day.

Alura loved the idea of a town being drenched in love and support by its locals and how they helped put hard working passionate small businesses in the realm of success. She knew this was something she needed to be a part of.

Alura built her clientele in St. Augustine by doing an apprenticeship, managing a salon, renting booths and finally buying her own shop. She wanted a place with a funky style that supported local art – and that’s exactly what The Lioness is. Alura is proud of her business, the wonderful experienced stylists and skin care professionals within – as well as the shop’s overall vibe.

She works hard to keep everything current – from the local artists featured on her walls (like Made in St. Augustine artist Kelly King!) to the continuing education for the services she provides.  Alura and her stylists are experienced, passionate and excited to be in St. Augustine!

The Lioness offers color, extensions, precision cuts, dreadlocks, special occasion up-dos, make-up, facials and truly unique services like lymph drainage, Japanese and Korean raw collagen facials and much more. Visit The Lioness at 2730 US 1 South.

Learn more about the services provided at The Lioness at Made in St. Augustine. During the Festival, Alura and her stylists will even offer small colored peek-a-boo extensions for kids and adults!